KALARIA OBASI
EXPERIENCE DESIGNER
MY DESIGN PROCESS
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RESEARCH & DEFINE
It all starts with gathering data & insights to define the objectives, user journey and personas
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DESIGN
Next, we ideate design solutions that align with business objectives, meet user needs and solve challenging problems
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REFINE
The last step? We conduct user tests to continually refine and optimize the design solution
MY WORK
LINKEDIN RETargeting CAMPAIGN
A DESIGN SOLUTION FOR RE-TARGETING BOTTOM OF FUNNEL USERS
Nike Editorial Concept
A DESIGN SOLUTION FOR MAXIMIZING EVERGREEN CONTENT